Resume

Experience

MAY 2021 — MAY 2024 | East Lansing, MI

Public Relations Manager, State of Fifths A Cappella

Planned and executed live performances, and publicized the events through social media & earned media
Content creation for social channels (paid and organic) using Canva and Adobe Creative Suite
Creative directed photoshoots and live musical performances to align with group identity, as well as media trained group members for press interviews to streamline messaging
Rebranded the group’s visual identity to be more cohesive and timeless, and created & distributed merch
Designed & managed Wix website, along with music streaming platforms and social media

MAY 2023 — AUG 2023 | Chicago, IL

Marketing Intern, Oetee

Strategized and created engaging social media content for Instagram and Tik Tok to increase brand awareness, promote services, educate on industry terminology, and display company culture/personality
Designed Squarespace prototype of more effective and user-friendly website, saving tens of thousands of dollars in designer fees for Oetee to redistribute into innovative marketing efforts
Assisted with marketing strategy behind event planning & experiential marketing campaigns for clients

MAY 2022 — MAY 2023 | Lansing, MI

Student PR/Marketing Practitioner, Martin Waymire

Worked on 12+ client teams across 8+ different industries (B2B and B2C), focused on media relations and digital marketing
Engaged in earned media efforts with effective written and verbal communication skills: wrote press releases and op-eds in AP Style, made pitch calls, built contact sheets, planned press conferences, communicated with reporters, and tracked media coverage in Meltwater
Developed crisis communications plans and managed brand reputations using strong attention to detail, strategy, and interpersonal skills in client-facing roles
Created engaging organic and paid social media content tailored to each platform, managed influencer campaigns (from identification to contract negotiations to content approvals), conducted community management, and tracked social analytics

MAY 2021 — MAY 2022 | East Lansing, MI

Marketing/Communications Assistant, MSU Burgess Institute for Entrepreneurship & Innovation

Interviewed entrepreneurs to write copy & create visuals for social media content creation, press, and web
Co-hosted & co-produced the Hatchcast entrepreneurial podcast, including 2 executive produced episodes
Planned events including speaker panels, networking events, brand partnerships, and pitch competitions

APR 2021 — MAY 2022 | Lansing, MI

E-Commerce Assistant, Retail Therapy

Managed the boutique’s e-commerce retail platform through Shopify and fulfilled online orders
Photographed and edited clothing and accessory product photos, and built visual content for web/social
Assisted with trend forecasting and buying

JAN 2021 — MAY 2021 | Detroit, MI

Operations Intern, Deviate Designs

Developed, pitched and executed the marketing campaign for “Don’t Sleep On Detroit” clothing collection, which became the brand’s highest performing collection
Designed the Fall/Winter 21-22 “Miraculous Journey” collection’s press kit packaging and strategized distribution for influencer and gifting campaigns
Designed eye-catching graphics with Adobe Creative Suite for promotional use on web and social media

DEC 2020 — MAR 2021 | Detroit, MI

Social Media Intern, Mature

Developed social media marketing strategies and created engaging content tailored to each platform
Built weekly content calendars on Sprout aligned with overall marketing strategy and tracked analytics
Managed promotional campaigns, liaising with fashion influencers and brand ambassadors

Michigan State University

2020-2024

Bachelor's Degree, Advertising Management

Honor's College

Minors: Graphic Design, Entrepreneurship & Innovation

Involvement: Women in Advertising & Communications (President), State of Fifths A Cappella (PR Manager), VIM Magazine (Photographer), MRULE